WordNet: packaging, promotion, promotional material, publicity

a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"

• hypernym content, message, subject matter, substance

• hyponym buildup

• hyponym PR, public relations

• hyponym blurb, endorsement, indorsement

• hyponym ballyhoo, hoopla, hype, plug

• hyponym pitch, sales pitch, sales talk

• hyponym ad, advert, advertisement, advertising, advertizement, advertizing

• hyponym sales promotion

• part holonym marketing

packaging

• (suomi) mainospakkaus (synonyymi)

promotion

• (englanti) promote (derivationally related)
• (suomi) promootio (synonyymi)

promotional material

• (suomi) mainosmateriaali (synonyymi)

publicity

• (suomi) mainosaineisto (synonyymi)