WordNet: catchword, motto, shibboleth, slogan

a favorite saying of a sect or political group

• hypernym expression, locution, saying

• hyponym catch phrase, catchphrase

• hyponym mantra

• hyponym battle cry, cry, rallying cry, war cry, watchword

catchword

• (suomi) iskusana (synonyymi)

motto

• (suomi) vaalilause (yläkäsite)

• (suomi) tunnuslause (synonyymi)

shibboleth

• (suomi) fraasi (synonyymi)

slogan

• (englanti) sloganeer (derivationally related)
• (suomi) iskulause (synonyymi)